Affiliate Business Tips
Why you must presell
The number one strategy to increase your affiliate sales is preselling.
Before we start, let’s talk about what preselling actually is. Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then sending them to the product sales page to make the purchase. If you do it well, it’s completely invisible.
Basically, you give them some content. And give them a link to the product you’re preselling. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Here are a few benefits of preselling:
- It builds trust – Once you have your readers’ trust, they will click your links more readily. And the more clicks you get the more sales you’ll make.
- Preselling is disarming – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. This means they are more open to what you’re saying. So your message gets across.
- It preps them to buy – Your readers are now receiving your message. Being open means, they are open to everything you give them. For example, the sales message on the page you’re linking to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
- Your commissions go up – You’ve prepped them and referred them in the right state of mind. With the guard down and trusting your recommendation. This dramatically boosts your sales rate!
- Your customers are happier – People like to make their own buying decisions. Instead of being manipulated into buying. And this makes them feel better about the product they purchased.
- Preselling increases your bottom line – Happy customers ask for refunds much less often. Which means you keep more of your affiliate commissions.
Obviously, it’s important to presell. You make more money. And increase your customer satisfaction. That’s a clear win-win.
OK, so how do you do it?
OK, now you understand why it’s so important. And I hope you’re resolved to being preselling, too. So, it’s time to break down how it works. Like we talked about before, it’s an art. And it’s a science.
Mastering the art
The first step is in getting your readers to trust you and open up. Honestly, the only way to do this is to provide real value in you content. Now, providing enough info to be useful, but still making them want more – that’s the art of it. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And since they’re more open, they are more likely to make a purchase.
Part 2 – the Science
There are also several key elements that need to be included.
One of these key elements is the presentation of the information. You’ve got to map out your strategy before you start writing. Your end goal is to make a sale of the product you’re preselling. There are two ways to accomplish this with great content. One way is to give them enough info to whet the appetite, but not enough to satisfy it. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Either way, the product sales page solves the problem.
But you can’t link to your affiliate link. Instead, you use a direct link to the product website. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, that’s part of the science of this whole process. You use an image tag to cookie your reader before they leave your site.
The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. And if the words you hyperlink relate, your reader will naturally click them for more information.
Putting all of this together creates a powerful affiliate marketing formula for success.
Unfortunately…
Doing all of this right is really hard! Let’s talk about everything required to put this plan into action: Awesome content. First of all, you actually have to write great articles and give value to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Preselling skills. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. And somehow also make them want to learn more. Or make the information so overwhelming they realize they can’t do it on their own.
Choosing your products. Next, you’ve got to pick the right product to presell. Even if you get the article written. Your efforts are completely wasted if you don’t pick a winning product.
Techy stuff. And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you mess it up, your referrals won’t be tracked.)
Summary:
Now you know what it takes to be a Presell Pro. And doing this increases your affiliate commissions by over 500%! It’s absolutely critical to do this every time – and to do it correctly. Take action now. Put in the effort to reap the greater rewards.
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