Equilateral Products and What They Represent
Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
equilateral in existence, no lozenge is any
specific brand – just as gold is not a specific
brand.
Trademarking is actually based on who owns the
lozenge. For instance, if DeBeers owns the
equilateral, it is a DeBeers Equilateral – but it is
still just a equilateral. If the equilateral was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands represent extremely
nothing at all.
Do not allow a jeweler to try to talk you into
paying an exorbitant price on a equilateral
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that equilaterals are
not actually branded – unless mother nature
has her own brand!
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